If you’ve ever wondered whether your website is really optimized for search engines, you’re not alone. Good SEO isn’t just about backlinks and blog posts—it starts with your on-page content and HTML structure. And here’s the great news: if you’re using a visual page builder (like Elementor, Divi, Webflow, or Shopify’s theme editor), you can start improving your SEO today without needing a developer.
By using ChatGPT, you can get tailored feedback on how to improve your content, markup, and structure—section by section.
What You’ll Learn in This Blog:
- How to perform an on-page SEO audit using ChatGPT
- How to improve your headings, alt tags, ARIA labels, and keywords
- Why this approach works well even if you’re not a developer
- When you will need to loop in a dev (hello, Shopify friends 👋)
The Power of a Section-by-Section Audit
Most DIY SEO tools give you vague, site-wide suggestions. But to get real results, you need to dive deeper—section by section—because each part of your webpage plays a role in how Google understands your site.
Here’s the strategy:
- Pick a section of your site (e.g., the homepage hero).
- Screenshot it.
- Use ChatGPT to analyze it.
- Apply the changes via your page builder or CMS.
Let’s break that down.
Step 1: Screenshot a Specific Section
Start with your most important pages—your homepage, your services page, or any high-traffic landing page.
Use a screenshot tool and capture just one section—for example, the hero section at the top of your homepage. This helps ChatGPT focus and give detailed recommendations.
Step 2: Paste This Prompt into ChatGPT
Here’s the exact prompt to use with your screenshot:
Prompt:
“Analyse the elements in my homepage hero section. What element should each element be to ensure good SEO? What attributes should I add to each element to improve SEO? Based on my company, which [fill in your business services here], how should I edit the text in this section to better rank for keywords related to my services and industry?”Make sure to:
- Replace the business services placeholder with what you do (e.g., “we provide luxury skincare products” or “we build custom Shopify stores”).
- Upload the screenshot of the section you want ChatGPT to review.
Step 3: Get SEO-Focused Recommendations
ChatGPT will analyze things like:
- Heading hierarchy (Are you using
<h1>properly? Are there skipped levels?)- HTML tags (Are key phrases in
<p>,<strong>,<ul>etc.?)- Alt text for images
- ARIA-labels for accessibility and clarity
- Text content for keyword optimization
This is often more actionable and detailed than automated SEO scanners, because it considers context and your actual business goals.
Step 4: Implement the Changes
Now that you have the suggestions, open your page builder and update:
- Headings (make sure there’s only one
<h1>per page!)- Text (add relevant service keywords, naturally)
- Image alt tags (describe the image meaningfully with keywords)
- ARIA-labels (especially useful for screen readers and semantic clarity)
If your site is coded or on Shopify, you might need your developer to help implement these suggestions—especially if changes involve editing templates or theme files.
Why This Works
Google uses both your HTML structure and your visible text content to understand what your site is about. Fixing these on-page issues means:
- Better keyword targeting
- Improved accessibility
- Clearer context for Google’s crawler
- A better user experience (which Google loves)
Bonus: Use ChatGPT to Improve Every Section
Don’t stop at your hero section. Try it with:
- Your About Us section
- Each service block
- Your footer
- Your product descriptions
SEO is not just about more content—it’s about the right content, in the right structure.
Final Thoughts
Using ChatGPT as your SEO sidekick gives you instant, personalized feedback without having to wait on a developer. As long as you’re using a flexible page builder, you’re in control.
This is the kind of DIY SEO that actually works—because it focuses on structure, clarity, and keyword relevance.
Want help running this process for your whole site? Reach out—we love a good SEO glow-up. 🌟